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The ASME Expert Workshop Series is a curated series of practical, application-focused sessions designed for SME owners and leaders. Led by subject matter experts and industry practitioners, each workshop is designed to equip participants with relevant frameworks, insights, and actionable takeaways that can be applied immediately in their businesses.
Our Objective
Sustainable growth starts with strong fundamentals. As businesses grow, they also need the right people, processes and capabilities to manage increasing complexity and be ready to scale further. Beyond that, new opportunities can come through partnerships, alliances and M&A.
Our workshops focus on three key areas:
Workshop Pricing:
| Public Rate | FREE |
|---|---|
| ASME Member (Lite) | FREE |
| ASME Member (Platinum) | FREE |
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**Topic: Selling Beyond Singapore: How to Choose Markets, Win Trust and Build Overseas Partnerships
Format: 2-hour workshop + 1-hour Networking**
Expanding overseas is not just about having a good product or wanting to grow. SMEs need to know which markets are worth entering, how to make their value proposition clear to unfamiliar buyers, how to build credibility as a new supplier, reduce the perceived risk of buying from them, and work effectively with local partners.
Join Asier Sinde, Founder and CEO of SEKIM, for a practical session on how SMEs can approach international expansion more strategically. He will cover common market selection mistakes, how to apply the Value Proposition × Trust ÷ Risk framework, and the systems, processes and partnerships needed to support international sales and market growth.