📅 19 August 2026 | 6-9 PM

📍 Learning Express, Lvl 4, Lifelong Learning Institute, 11 Eunos Rd 8, Singapore 408601

Key Takeaways:

• How to identify the main capabilities required for expanding into international markets
• Common mistakes SMEs make when choosing overseas markets
• How to apply the sales effectiveness formula: Value Proposition × Trust ÷ Risk
• How to define a clearer value proposition for overseas buyers
• How to be seen as a trusted supplier in a new market
• Practical ways to reduce the risk behind the purchase
• Good practices in managing overseas partnerships
• Systems and processes needed to support international sales and market expansion

Expanding overseas is not just about having a good product or wanting to grow. SMEs need to know which markets are worth entering, how to make their value proposition clear to unfamiliar buyers, how to build credibility as a new supplier, reduce the perceived risk of buying from them, and work effectively with local partners.

Join Asier Sinde, Founder and CEO of SEKIM, for a practical session on how SMEs can approach international expansion more strategically. He will cover common market selection mistakes, how to apply the Value Proposition × Trust ÷ Risk framework, and the systems, processes and partnerships needed to support international sales and market growth.